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Teaching


Teaching Service Design

Marc guest-lectures at both business and design schools
in various MA or executive education programs.

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Teaching


Teaching Service Design

Marc guest-lectures at both business and design schools
in various MA or executive education programs.

Some universities Marc guest-lectured (in alphabetial order):

•    Aalto Executive Education Academy, Taiwan/Shanghai/Singapore
•    ESC La Rochelle - Business School, France
•    IE Business School, Spain
•    Laurea University of Applied Sciences, Finland
•    Macromedia University for Media and Communication, Germany
•    MCI Management Center Innsbruck, Austria
•    Parsons The New School for Design, USA
•    RMIT University, Australia
•    University of Cincinnati, USA
•    University of New South Wales, Australia

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Publications


Research & Scholarly Publications

Marc regularly publishes academic papers on service design, design management and (mobile) ethnography.

Publications


Research & Scholarly Publications

Marc regularly publishes academic papers on service design, design management and (mobile) ethnography.

Publication list:

  • Stickdorn, M., Frischhut, B. & Schmid, J. (2014). Mobile ethnography – a pioneering research approach for customer-centred destination management, Tourism Analysis, 19(4), pp. 491-504.
  • Stickdorn, M. (2013). “Service Design”, in: Maccabe, S. (eds.): Routledge Handbook of Tourism Marketing, London: Routledge, pp. 329-344.
  • Stickdorn, M. (2013). Mobile Ethnography – Towards a more user-centred and processual ethnographic research method to analyse customer experience, The ethnographic praxis in industry conference (EPIC) Doctoral Consortium.
  • Stickdorn, M. (2013). Mobile Ethnography – Towards a more user-centred and processual ethnographic research method to analyse customer experience, European Academy of Management (EURAM) Doctoral Consortium.
  • Stickdorn, M. (2012). Mobile ethnography - Introducing a new research approach for the analysis of customer experiences in comparison with current research methods. 7. Forschungsseminar „Innovation & Wertschöpfung“ Conference Proceedings.
  • Stickdorn, M. & Frischhut, B. (2012). Case studies of Applied Research Projects on Mobile Ethnography for Tourism Destinations. Norderstedt: Books on Demand.
  • Stickdorn, M., Frischhut, B. & Schmid, J. (2012). Mobile ethnography as a pioneering research approach for customer-centred destination management in European tourism. Travel and Tourism Research Association Annual Conference 2012 Conference Proceedings.
  • Frischhut, B., Stickdorn, M., Zehrer, A. (2012). Mobile Ethnography as a new research tool for customer-driven destination management – A case study of applied service design in St. Anton/Austria. CAUTHE 2012 Book of Proceedings – The new golden age of tourism and hospitality, Book 2. Melbourne: CAUTHE, pp.160-166
  • Stickdorn, M. (2012). Tourism and Service Design Thinking. Touchpoint – The Journal of Service Design, 4(1), pp. 58-61.
  • Stickdorn, M., & Schneider, J. (2012). Service Design als innovativer Ansatz für kundenzentriertes Change Management. Zeitschrift für Organisations Entwicklung, 2/2012, pp. 38-44.
  • Stickdorn, M. & Hormeß, M. (2012). „Bridging the gap: A framework to seamlessly move between Service Design and Business“, ServDes 2012 Conference Proceedings, online.
  • Schnitzer, M. & Stickdorn, M. (2012). „Key success factors for fan zones (public viewings) of mega sports events – The case of the UEFA EURO 2008TM in Austria“. European Journal of Tourism Management, 5(1), pp. 19-37.
  • Zehrer, A., Grabmüller, A. & Stickdorn, M. (2011). The value of social media marketing for higher education in tourism – A case study of the MCI Tourism study program. Conference on Social Media and Tourism, in print.
  • Stickdorn, M. (2011). Service design thinking as a new common mindset for the changing society, Conference proceedings of The 6th Jeju Forum: New Asia for Peace and Prosperity, Seoul: Seoul School of Integrated Sciences and Technologies.
  • Stickdorn, M. & Schneider, J. (2010). This is Service Design Thinking. Amsterdam: BIS Publishers.
  • Stickdorn, M., & Zehrer, A. (2010). „Service Design for tourism SMEs – The concept of service design and its application on the Alpine Zoo in Innsbruck, Austria“. ServDes – Conference for Service Design and Innovation, online: http://www.servdes.org/pdf/stickdorn-zehrer.pdf.
  • Frischhut, B. & Stickdorn, M. (2010). „Nachhaltiges Tourismusmanagement – internationale Best Practices für den alpinen Tourismus“, in Siller, H., & Zehrer, A.: Entrepreneurship & Tourismus. Unternehmerisches Denken und Erfolgskonzepte aus der Praxis. Wien: Linde Verlag.
  • Stickdorn, M., & Zehrer, A. (2010). Mobile ethnography: How service design aids the tourism industry to cope with the behavioral change of social media. Touchpoint – The Journal of Service Design, 2(1), pp. 82-85.
  • Stickdorn, M., Grabmueller, A., Zehrer, A., & Siller, H. (2010). Service Design im Tourismus – Die Erfassung der touristischen Kontaktpunktkette durch mobile Ethnographie. 4. Forschungsforum der österreichischen Fachhochschulen. Pinkafeld: FFH, pp. 204-209.
  • Zehrer, A, & Stickdorn, M. (2010). „Sustainable Development of Second Homes – How the business community of Kitzbühel (Austria) perceives impacts of second homes“, ISTTE 2010 Conference proceedings.
  • Stickdorn, M., Schütte, N., Siller, H., Zehrer, A. (2010). „Visitors’ Economic Impact, Satisfaction and Image Analysis of the UEFA EURO 2008 in Austria“. In  Kaiser, S. et al. (Hrsg.).: Sustainable Event Managment / Lessons Learnt & Prospects. Kufstein.  S.199-208.
  • Stickdorn, M., Zehrer, A. (2009): “Service Design in Tourism – Customer Experience Driven Destination Management”, Proceedings of the First Nordic Conference on Service Design and Service Innovation, online: www.aho.no/servicedesign09.
  • Stickdorn, M., Schneider, J. (2009): “myServiceFellow: gaining genuine customer insights”, Proceedings of the First Nordic Conference on Service Design and Service Innovation, online: www.aho.no/servicedesign09.
  • Stickdorn, M. (2009): “Service Design in Tourism”, in: Miettinen S.; Koivisto, M. (eds.): Designing Services with Innovative Methods, Helsinki: Taik Publications.
  • Siller, H.; Stickdorn, M. (2009): “Besucherzufriedenheit und Image der UEFA EURO 2008TM in Österreich”, in Siller, H.; Zehrer, A.: Schriftenreihe Tourismus & Freizeitwirtschaft Band 4, Studia: Innsbruck.
  • Stickdorn, M. (2009): “Besucherzufriedenheit der UEFA EURO 2008TM in Österreich”, in Preuss et al.: Analyse der wirtschaftliche Wirkungen und Zufriedenheit der Besucher der UEFA EURO 2008TM in Österreich, Gabler Verlag: Wiesbaden.
  • Zehrer, A.; Siller, H.; Stickdorn, M. (2008): “Second Homes and Sustainable Development – A Perception Analysis of Second Homes in Kitzbühel, Austria”, in Keller, B,; Bieger, T.: Real Estate and Destination Development in Tourism, ESV: Berlin.
  • Stickdorn, M. (2007): Affinity-Group Management – Capturing Elusive Scene Markets, BoD: Norderstedt.

Best paper awards:

  • 2013: European Academy of Management (EURAM) Doctoral Colloquium 2013: Best Paper Award
  • 2012: Travel and Tourism Research Association (TTRA) Europe 2012: Best Paper Award